The power of simply asking comes up over and over again in member interviews. “I decided to join because I was asked to attend a meeting. I really liked it and one of the current members asked me if I would join.” “I would never have thought I was ready to present a session but then I was […]
Fortune Tellers for Our Association: The Special 1%
Every beloved organization has the 1%. These folks are super engaged, super passionate or super ahead of the curve. They are the hundred skiers skiing the last days of the season on a mountain usually ambushed by 14,000 skiers a day. They are the ridiculously avid gamers who are financially supporting a video game developer years […]
What Do You Have To Prove?
Our purchase decisions are largely based on affinity. People like me buy this brand. People like me pay more for this coffee. People like me use an iPhone. People like me join this organization. People like me support this cause. People like me speak at conferences like this. Using the lens of affinity, marketing becomes […]