We focus so much on chapter programing but your new members and potential members have another need to fill.
We tend to focus on the programming. If a chapter is weak it must be the programming. It is true that programming is a factor but it is not the only factor. Talk to new members and their focus is not on the programming but on belonging. They want to know that their fellow […]
Most of our associations serve members who are at the highest levels of their careers. Managers, directors, VP’s, CEO’s and owners are who we tend to seek to serve. In my own career while charging up the corporate ladder, I noticed that the higher I got the more lonely my work life became. No longer […]