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February 22, 2016 By Amanda Kaiser

Data and Association Decision-Making

Just because we have data doesn’t mean it is accurate, complete or even the right data to support our biggest strategic decisions. Before making a decision ask yourself these 6 questions about the data.

Filed Under: Association Strategy, Member Research Tagged With: accurate, actionable, complete, data, member data, member insight, qualitative member research, quantitative member research

January 6, 2015 By Amanda Kaiser

We Have Questions that Member Surveys can’t Answer

For every question we have about our association’s business our members have the answer. To often we don’t get the answers we need because we either don’t ask the question or we ask the question in the wrong way with the wrong methodology. We tend to turn to surveys first because they are easy and […]

Filed Under: Member Insights, Member Research Tagged With: accurate, actionable, complete, data, feedback, focus groups, member feedback, member insights, member research, observation, phone interview, session presentation, survey

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