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May 14, 2019 By Amanda Kaiser

Corporate Marketing Tricks Hurt Associations

Marketing shortcuts can work for corporations but can harm an association’s member engagement.

Filed Under: Association Marketing Tagged With: association marketing, association marketing communications, compelling marketing, marketing messaging, marketing metrics, selfish marketing

October 19, 2011 By Amanda Kaiser

Telling Your Story

Great businesses win when they develop fabulous marketing messaging. By messaging, I’m talking about the” what” you’re saying about your business or yourself; not the “how” you are saying it (i.e. signs, brochures, website, etc.) I’ll illustrate the power of a great message with a fictitious example. Jim is a local artist and store owner […]

Filed Under: Attracting Customers, Marketing Ideas Tagged With: compelling marketing, content marketing, marketing message, marketing story, slogan, tag line

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