Marketing shortcuts can work for corporations but can harm an association’s member engagement.
Telling Your Story
Great businesses win when they develop fabulous marketing messaging. By messaging, I’m talking about the” what” you’re saying about your business or yourself; not the “how” you are saying it (i.e. signs, brochures, website, etc.) I’ll illustrate the power of a great message with a fictitious example. Jim is a local artist and store owner […]