Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Conference Organizers
    • Happy Participants
  • Consulting Services
  • Resources
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • Clients
  • About
  • Contact

July 14, 2014 By Amanda Kaiser

How To Eliminate Your Competition

No matter the organization, the product or idea you want to sell, competition is stiff. There is fierce competition for your member’s time, attention, interest and money. Your competitors are trying to out-compete you every day. Even your member’s status quo is your competition. One way to eliminate the competition is to not compete. Pick […]

Filed Under: Association Strategy Tagged With: brand, competition, innovation, member experience, problem solving, story-telling, strategy

July 9, 2014 By Amanda Kaiser

Live Cage Free

May the wind be the only product in your hair. Take a twirl through Harley Davidson’s print ads (Google: Images for Harley Davidson print ads) to see what they are really marketing. Harley sells motorcycles but they market experiences, a world view and a very strong identity that their customers aspire to. They tell the […]

Filed Under: Association Brand, Story Telling Tagged With: brand, brand story, emotions, experiences, fact-based selling, member experiences, story-telling

July 2, 2014 By Amanda Kaiser

The 5 Elements Of Your Association’s Brand [Cartoon + More]

  Your association’s brand has 5 elements. We tend to heavily focus on look. How does our website look? How do those brochures look? Look is just one of five elements – all of which are critically important. 1. Look is the colors, design, photographic style, illustrations, logo, patterns and fonts that you use on your […]

Filed Under: Association Brand Tagged With: brand, brand promise, brand story, brand strategy, experience, innovation, look, product

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • Next Page »

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2019 Amanda Kaiser