No matter the organization, the product or idea you want to sell, competition is stiff. There is fierce competition for your member’s time, attention, interest and money. Your competitors are trying to out-compete you every day. Even your member’s status quo is your competition. One way to eliminate the competition is to not compete. Pick […]
Live Cage Free
May the wind be the only product in your hair. Take a twirl through Harley Davidson’s print ads (Google: Images for Harley Davidson print ads) to see what they are really marketing. Harley sells motorcycles but they market experiences, a world view and a very strong identity that their customers aspire to. They tell the […]
The 5 Elements Of Your Association’s Brand [Cartoon + More]
Your association’s brand has 5 elements. We tend to heavily focus on look. How does our website look? How do those brochures look? Look is just one of five elements – all of which are critically important. 1. Look is the colors, design, photographic style, illustrations, logo, patterns and fonts that you use on your […]