Optimizing helps us get better at what we already do well. But optimizing can’t be the only thing we do. There is a danger to this being our only focus.
Your association’s brand has 5 elements. We tend to heavily focus on look. How does our website look? How do those brochures look? Look is just one of five elements – all of which are critically important. 1. Look is the colors, design, photographic style, illustrations, logo, patterns and fonts that you use on your […]
You know what the hardest thing about marketing is? There’s no road map. Big advertising spends work for some companies (largely because it helps them secure great placement in stores). Direct selling methods drag in 90% of the sales for some B2B companies. And you’ll find consultants that have built their businesses with social media […]