Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Conference Organizers
    • Happy Participants
  • Consulting Services
  • Resources
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • Clients
  • About
  • Contact

July 16, 2019 By Amanda Kaiser

Association Silos Can Create Broken Promises

Got silos?

Filed Under: Member Experience, Uncategorized Tagged With: association benefits, association value, brand promises, member communications, member expectations, member experience, member perceptions, perception of value, products

June 17, 2014 By Amanda Kaiser

The Things That May Be Wrong With Your Brand

Until very recently brand was nearly synonymous with logo in the same way marketing was nearly synonymous with advertising. In both cases, brand and marketing, mean so much more. Your association’s brand is defined as your most important stakeholders perception’s about your organization. Your most important stakeholders may be your members or even a sub-segment […]

Filed Under: Association Brand Tagged With: brand, brand promises, member expectations, member experience, member interaction, member perceptions, member service

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2019 Amanda Kaiser