The things that used to differentiate associations are now the barrier to entry.
Design Comes Before Utility for Associations
Members notice the design of everything. Great design invites them to engage. Poor design stops them cold.
Normalization of Deviants and Your Association
Over time we stop seeing all of the quirky, weird, slightly-lustrating things we do to members. Understand the term normalization of deviants and how this impacts your association.