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November 26, 2019 By Amanda Kaiser

Going Beyond Members’ Expectations

The things that used to differentiate associations are now the barrier to entry.

Filed Under: Association Strategy, Member Experience Tagged With: AMS, association strategy, barriers to use, delighting members, exceeding expectations, member expectations, member experience, member service

June 29, 2017 By Amanda Kaiser

Design Comes Before Utility for Associations

Members notice the design of everything. Great design invites them to engage. Poor design stops them cold.

Filed Under: Association Marketing, Member Experience Tagged With: association value, barriers to use, design, engagement, first impressions, intuitive design, member engagement, membership value

September 14, 2016 By Amanda Kaiser

Normalization of Deviants and Your Association

Over time we stop seeing all of the quirky, weird, slightly-lustrating things we do to members. Understand the term normalization of deviants and how this impacts your association.

Filed Under: Member Experience Tagged With: barriers to use, creating member experience, delighting members, easy purchase, engaging members, member experience, purchase path, web user experience

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