Most association’s awareness problems are member engagement problems in disguise.
See how ignoring the association quickly becomes the default habit.
You defined a key member problem and worked hard to solve that problem. Along the way you vetted the product with members and you are 95% sure you have a winner. You launch it and….. crickets. Nothing. No roar of approval. No orders. No inquiries. Nothing. You secretly hoped for a flood of interest not […]