There is one more reason why members join an association and it is not for the benefits or value.
Quantitative Points to the Starting Line, Qualitative Illuminates the Path
Quantitative methodologies show us where to focus. Qualitative methods illuminate that whole path.
Association Culture Projects Outward Upon Potential Members
What vibes does your association’s culture give off? Do these vibes attract engaged new members, strong board leaders, and enthusiastic staff members?