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June 18, 2014 By Amanda Kaiser

First Impressions Are Critical For Associations

We all talk about the importance of first impressions in dating and love. We even talk about first impressions in the hiring process. Less talked about is the significance of first impressions with members, customers, guests or attendees. Attention grabbing Experts say one of the new currencies of this decade is not money but attention. […]

Filed Under: Member Experience Tagged With: attention, attraction, brand, emotion, engagement, feeling, first impressions, welcoming

June 12, 2014 By Amanda Kaiser

Money Is Not The Only Currency [Cartoon]

Attention is! Related posts: Why long-term planning is so hard Associations listen to the wrong members Should we have an association blog? (that’s the wrong question)

Filed Under: Association Strategy Tagged With: attention, disconnected, distracted, less time, overwhelmed

January 4, 2012 By Amanda Kaiser

Are You Stalking Your Customers?

I have a company stalking me. Sure it’s by email so really I’m just annoyed. They keep sending me emails and it seems like more and more every day, trying to sell me their services. There are no interesting how-to tips to get my attention. There’s no quality free offer. There’s nothing they share that’s […]

Filed Under: Avoiding Business Problems, Making Good Decisions, Marketing Ideas Tagged With: attention, email frequency, list building, permission marketing, promotions

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