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January 13, 2014 By Amanda Kaiser

How Polished Is Your Association?

Associations run into credibly issues when they are not “polished” enough. There may be a certain design aesthetic missing from the website, emails and print materials. Perhaps they are running a web 1.0 site, or using HTML email incorrectly, or being inconsistent with the association’s logo and look across digital channels, print materials and signage. […]

Filed Under: Member Marketing Tagged With: association website, communication, credibility, design, dialogue, partnership

January 6, 2014 By Amanda Kaiser

Content Marketing Distribution Model For Associations

If you are an association marketer you’ve been hearing a lot about content marketing. Content marketing is one of the hottest buzzwords in marketing circles right now. It incorporates everything from video, infographics and articles to talking about channels like social media and blogs. Content marketing has been primarily about establishing your own stream of […]

Filed Under: Member Marketing, Strategy Tagged With: association blog, association website, content marketing, member media consumption

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