Some marketing strategies and tactics will lead you to Memberville. Memberville is the place where your members are connecting, learning and doing business. Most associations use the marketing strategies and tactics that lead them to Waitingburg. Waitingsburg is where you wait and hope your members will show up. I’m up for heading to Memberville, how […]
How Association Dogma May Influence Relevance
This is my take; it seems many associations want to be all things to all people. I get the drive for inclusiveness but on the business-side I wonder if some this is purely the drive for growth? Is there some association dogma surrounding success? Is a successful association one with a large membership? Is a […]
To Stay Relevant You Need To Change The Conversation
When we are scared we tend to focus on ourselves. A nervous public speaker thinks about the panic they are feeling. They worry about looking silly. They worry about forgetting their lines. They are internally focused when they should be focused on their audience. The best speakers are thinking about how they need to deliver […]
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