We can choose: fact-based marketing or brand stories that connect. handing out bags and badges or a warm welcome at our conference. to obsess about the top benefits members love now or we can start learning about emerging problems and work to solve those problems. sending an invoice as a renewal notice or fun, clever, […]
The seismic shifts in computing have been: the PC, the Internet and most recently mobile. Do we know what is next? Industry experts and the venture firms are betting that it will be virtual reality. According to a recent Wired Magazine article eight times the venture money was poured into virtual reality in 2014 compared to just one […]
Related: But we are not TED Can mission statements tell stories? What would your association look like if you could start over?