A journalist asked me to imagine I was the CEO of a struggling association, and there was a board meeting next week. What would I want the board to know? Here is what I would say.
Associations that Overreact or Underreact in a Crisis
Organizations tend to do one of two things in a crisis, but it is important to guard against either reaction.
Are You Addressing Member’s Top Worry Today?
Are you supporting members with their most urgent worry right now?
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