When you know your membership marketing is not working it is because of one or more of these three problems.
Setting the Tone to Help Members Solve Their Problems
We can set the tone among members that inspires forward momentum or encourages slow stagnation.
Data and the Member Story That Resonates
Great member marketing stories include context. We not only know what members need but why they need it. Context is hard to get from a simple survey. Surveys don’t lead to great storytelling.