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November 28, 2016 By Amanda Kaiser

The Hidden Problems in Membership Marketing That Are Stopping You

When you know your membership marketing is not working it is because of one or more of these three problems.

Filed Under: Association Marketing, Member Marketing Tagged With: association benefits, association story telling, association value, association value trigger point, channel, developing a story, marketing story, member benefits, member marketing, storytelling

March 21, 2016 By Amanda Kaiser

Setting the Tone to Help Members Solve Their Problems

We can set the tone among members that inspires forward momentum or encourages slow stagnation.

Filed Under: Member Culture, Membership Tagged With: association story telling, fear, forward thinking, member culture, opportunities, opportunity, tone

March 14, 2016 By Amanda Kaiser

Data and the Member Story That Resonates

Great member marketing stories include context. We not only know what members need but why they need it. Context is hard to get from a simple survey. Surveys don’t lead to great storytelling.

Filed Under: Marketing, Member Research, Storytelling Tagged With: association story telling, context, member data, qualitative member research, quantitative member research, survey

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