There is a gap of understanding between the association and every one of your members.
Is the Association Providing Enough Value to Long-Time Members?
Long-time members are likely to start detaching from the association and becoming unengaged. The value is just not there for them. But they have problems too.
We Say Association Innovation but What does That Mean?
Sometimes we are merely optimizing when we think we are innovating. Learn the difference and innovate more