Members are under extreme pressure. Their jobs are changing, the industry is changing and our industry is changing. Focusing on 3 areas of opportunity will position us to offer the most member value now and in the future.
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As marketers and CEO’s we’re easily seduced by “more”. More members, more attendees and more website visits. The amazing paradox is that more doesn’t actually make your association matter. In fact a large disparate group dilutes your association’s effectiveness. It’s having enough of the right members that really matter. Members who care, who see the […]