Programs often get constructed around what the organization needs, not what members need.
Do you feel some days like you are on a hamster wheel? Many of us do. So much of membership work is repetitive. Daily we respond to member questions, requests and problems. Monthly we run renewals, process new members and work through lapsed member lists. Every year we get ready for the same events, with […]
The organizations that eventually go out of business do so because they are no longer relevant to their members. This is almost always a slow process – the gradual decline. It’s hard to tell when irrelevancy first starts taking hold. Some members renew because that’s what they have always done. There are often no huge […]