330+ Member Interviews Uncover the Secrets of Member Engagement
More and more associations are struggling with engagement. Our business model requires that members join, attend courses, volunteer, speak, present, mentor, and lead. But all that talent and effort is hard to come by when members do not engage. More and more associations are struggling with engagement. Our business model requires that members join, attend courses, volunteer, speak, present, mentor, and lead. But all that talent and effort is hard to come by when members do not engage.
While fielding in-depth interviews with over 345 members, I have learned that member stage highly influences engagement. The member stages fall into three categories: new members, 3-7 year members, and long-time members.
In this presentation, find out how members from small to large associations become engaged. Hear how members articulate the barriers to engagement. Explore the specific value members need by member stage and learn about the experiences they want. Key insights and stories from the research will bring you right into the middle of our member’s experience.
How you will benefit from attending:
- Hear member stories from all three stages.
- Learn why engaging new members early is the key to engaging all members for life!
- Dive into what member engagement really means and how to apply it to your association.
Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement, and Retention
Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more?
Members think far differently about joining, engaging and renewing than we do. While fielding qualitative research conversations with over 332 members I’ve learned that our membership process is not a year-long cycle in their minds. Instead, the decision to renew is highly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These organizations are focusing on providing their new members not just the particular value they need but on creating exceptional experiences as well, cementing engagement. Key insights from the research reveal how you can too.
How you will benefit from attending:
- Learn how why you should turn your renewal process completely upside-down to get better results.
- See how highly successful associations are engaging new members earlier than 90 days; within 3 days to 3 weeks and why engaging new members within this shorter window is critical.
- Walk away knowing the most powerful (yet most under under-leveraged) key to engaging your new members fast!
What You Need to Know to Attract & Engage Young Members
As an association professional, you’re probably watching the average age of the members in your organization increase year after year, which is concerning when we think about the future.
- Why are young professionals choosing not to join?
- Where are we going to find our future members, contributors, and volunteers?
Long-time members want younger members to join as well. Young members bring in new ideas, different “best practices,” and a fresh outlook. But, how do we attract these younger members?
In this session, we will explore a 3-step process for attracting new members to our associations. This process, adapted specially for associations from the famed design-thinking method, feeds strategy, innovation, and marketing. As an attendee, you’ll hear a thorough discussion surrounding not only how to attract new members, but also how to engage these younger members who will be our association’s future leaders.
How you’ll benefit from attending:
- Understand the 3-step process for attracting new/younger members
- Learn how to harness the power of this methodology for problem-solving
- Gain proven strategies to help adapt this process to your association
What You Need to Know About Member Research…to really know your members
Do you feel like you are not quite hitting the mark with your members? Do you have a list of seemingly unanswerable questions about your members? And you think if you had these answers they would help drive your association’s strategy, marketing, and innovation plans?
The answers are out there. But how do we tap into these often hidden member insights? And how do we ensure the information we are collecting is accurate?
This session will focus on more advanced research methodologies – including exploring very powerful, but not often talked about, qualitative member research.
How you’ll benefit from attending:
- See why member surveys can’t answer all of your questions
- Learn the 4 step process for accurate member research
- Understand how underused qualitative research methods can work for you
Amanda’s session, went straight to my heart and mind. She reminded me how critical it is always to stand in the shoes of our members and tell the stories they need to hear to be effective. Amanda provides real life examples of other organizations and how they have been successful by making sure their marketing strategies have the consumer/member in mind. I look forward to sharing these ideas with my co-workers. – Christina Comiskey, Membership Manager, Family Physicians Inquiries Network
You are always one of my favorite presenters as you have a great pulse on what is happening in the association world.
– Ryan Rosenbaum, Executive Director, Chestnut Hill Community Association