Smooth The Path - Page 2 of 253 - Member Informed Strategy, Innovation & Marketing

July 10, 2018 By Amanda Kaiser

Our Members Have No Idea What is Going On Behind the Scenes at Our Association

Our members have no idea what it is like to be us so they might jump to the wrong conclusions.

June 28, 2018 By Amanda Kaiser

Responsive Associations Boost Early Member Engagement

Responding to members is a promise kept and one quick step toward member engagement.

June 26, 2018 By Amanda Kaiser

What Association CEO’s Need to Do About Membership

CEO determines the focus of the membership department. Which path is your association taking?

I work with association leaders to discover the exact member insights needed to drive exceptional organizational strategy, innovation, and marketing. In short, I help you cut through the ambiguity and the hundreds of potential paths to find the priorities your association needs to focus on now to thrive in the future. Are you dealing with strong external pressures and changing member needs? I am an expert in conducting powerful methods of member research that will get you the exact answers you need.