Do you feel like you are just not quite hitting the mark with members? Have you been asking them questions but not getting the answers you need? Have you acted based on the insights from a member survey or your data but did not get the positive results you expected?
Amanda Kaiser and her association member research firm, Kaiser Insights LLC, conduct only qualitative research projects. Why only qualitative research? Because may of the critical questions associations have can be answered best with qualitative research. We know our association needs to change but what exactly needs to change first? We want to engage members more but how? We want to know what members think of the association. These very strategic questions and more questions like these can be answered with qualitative methods.
Member Engagement Research: Commonly used as valuable input before strategic planning this phone interview-style research taps directly into your member’s thoughts, goals and worries giving you the insights you need to serve them better, galvanize the association and improve the industry or profession. Find all the details here.
Member Experience Research: Using secret shopper-style research we learn how to improve the key touch points members and potential members have with the association including: assessing processes like joining, renewing, registering and buying, website user interface study, member communications analysis and on-site attendee experience evaluation at the conference or other key events.
Advance Qualitative Study to Inform Industry Benchmarking Research: We can ensure a new industry benchmarking study’s questions and forced-choice answers are accurate and complete by fielding qualitative phone interview-style research prior to creating the survey. Here is the most recent example, the 2016 Association Innovation Benchmarking study, a collaborative effort between Amanda Kaiser and Marketing General, sponsored by the National Business Aviation Association.