Members say if they don’t see value in the first few weeks or few months or even the first few days of their membership, they start ignoring the association’s communications. Here is how to avoid this.
Many associations get into the cycle of optimizing. Optimizing is improving on the solutions to problems we’ve already solved. Optimizing is necessary but not to the exclusion of innovating.
Members don’t remember their benefits well but they do remember their experiences with the association. This course shows you how to nurture better member experiences.