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January 6, 2016 By Amanda Kaiser

3 Minute Mini-Course for Association Professionals: Better Member Experiences with Imaginative Empathy

Members don’t remember their benefits well but they do remember their experiences with the association. This course shows you how to nurture better member experiences.

Filed Under: Member Experience, Membership, Online Course Tagged With: association innovation, change, empathy, member experiences, member service

November 30, 2015 By Amanda Kaiser

Should We Look Outside the Association to Talk to Prospective Young Members?

We feel we should conduct research with prospective members. But should we really?

Filed Under: Market Research, Membership Tagged With: member focused, member insights, member-centric, new members, qualitative member research, young members

November 18, 2015 By Amanda Kaiser

How do We Know What Membership Model is Best for Our Association?

The pros and cons of each model of membership as told by our members.

Filed Under: Association Strategy, Member Experience, Membership Tagged With: delighting members, member experience, member research, membership, membership model, qualitative member research

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