Think that associations can’t play favorites? They can and should. We can welcome everyone but only partner with the best.
The Members We Should Focus On
We may have 500 members or 10,000 members or a 100,000 members. No matter our size we can’t focus with the same intensity on each and every member. So who do we focus on?
Mind the Member Gap
There are 3 reasons why younger members are not joining our association. Fortunately we can overcome these three reasons we just need member insight and a path.