Think that associations can’t play favorites? They can and should. We can welcome everyone but only partner with the best.
We may have 500 members or 10,000 members or a 100,000 members. No matter our size we can’t focus with the same intensity on each and every member. So who do we focus on?
There are 3 reasons why younger members are not joining our association. Fortunately we can overcome these three reasons we just need member insight and a path.