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March 11, 2016 By Amanda Kaiser

We Should Value Members Who Value the Association the Most

Think that associations can’t play favorites? They can and should. We can welcome everyone but only partner with the best.

Filed Under: Marketing, Membership Tagged With: association relevance, best members, member experience, member recruitment, member segmentation, member value, partnership

March 4, 2016 By Amanda Kaiser

The Members We Should Focus On

We may have 500 members or 10,000 members or a 100,000 members. No matter our size we can’t focus with the same intensity on each and every member. So who do we focus on?

Filed Under: Membership Tagged With: best members, core members, limited resources, member value, non-members

February 10, 2016 By Amanda Kaiser

Mind the Member Gap

There are 3 reasons why younger members are not joining our association. Fortunately we can overcome these three reasons we just need member insight and a path.

Filed Under: Association Value, Member Value, Membership Tagged With: association innovation, association solution, innovation, member insights, member problem, member research, member value

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