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November 18, 2013 By Amanda Kaiser

Why Associations Don’t Know Their Members As Well As They Should

One of the reasons we don’t spend enough time getting to know our members is we assume we already know enough. Every day information and data comes to us about our members and the general population. It’s easy to use these snippets to confirm beliefs we hold. But these kind of assumptions are risky because […]

Filed Under: member engagment, Member Insights, Member Research Tagged With: accurate marketing research, accurate member responses, kitchen table research, member research, member segmentation

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