If you asked an average member (not a board member) what they think of your association, membership, or a recent event or an article what would they say? Okay? Good? Fine? What would it take to excite them? How would it feel if they said: “Great!” “Wonderful!” “Fabulous!” “Wow!”
An engaged and happy staff goes hand and hand with engaged and happy members.
60% of the purchase is made before a potential buyer asks to speak with someone from the organization.* Something amazing is happening here. At this stage the potential buyer has a need and thinks the organization might have the solution. Now add this fact, people can make accurate judgements in a fraction of a second […]