The trend for consumer-focused organizations is to focus on experience while providing a base-level of value. Is it time for associations to do the same?
Even before one speaker took the stage or a single workshop started, the conference seemed special, full of possibility, adventure, good ideas, and friends I hadn’t yet met.
This is a great time to help reverse the trend of worry, fear, and anxiety. Associations are in a unique position to raise up opportunities, possibilities, and bright spots.