There are lose connections – this is a community of professionals that do what I do. There are strong connections – these professionals do what I do and they have the same mindset, values and goals. How do we help members find those tight connections?
Great member marketing stories include context. We not only know what members need but why they need it. Context is hard to get from a simple survey. Surveys don’t lead to great storytelling.
Think that associations can’t play favorites? They can and should. We can welcome everyone but only partner with the best.