There are lose connections – this is a community of professionals that do what I do. There are strong connections – these professionals do what I do and they have the same mindset, values and goals. How do we help members find those tight connections?
Data and the Member Story That Resonates
Great member marketing stories include context. We not only know what members need but why they need it. Context is hard to get from a simple survey. Surveys don’t lead to great storytelling.
We Should Value Members Who Value the Association the Most
Think that associations can’t play favorites? They can and should. We can welcome everyone but only partner with the best.
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