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March 18, 2016 By Amanda Kaiser

Am I Going to be the Only One Like Me?

There are lose connections – this is a community of professionals that do what I do. There are strong connections – these professionals do what I do and they have the same mindset, values and goals. How do we help members find those tight connections?

Filed Under: Marketing, Membership Tagged With: connections, goals, member culture, member insights, member problems, mindset, solving problems, values

March 14, 2016 By Amanda Kaiser

Data and the Member Story That Resonates

Great member marketing stories include context. We not only know what members need but why they need it. Context is hard to get from a simple survey. Surveys don’t lead to great storytelling.

Filed Under: Marketing, Member Research, Storytelling Tagged With: association story telling, context, member data, qualitative member research, quantitative member research, survey

March 11, 2016 By Amanda Kaiser

We Should Value Members Who Value the Association the Most

Think that associations can’t play favorites? They can and should. We can welcome everyone but only partner with the best.

Filed Under: Marketing, Membership Tagged With: association relevance, best members, member experience, member recruitment, member segmentation, member value, partnership

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