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August 20, 2015 By Amanda Kaiser

The Step-by-Step Process We Take To Keep Our Associations Relevant

So many associations are solving a decades old problem. Here’s the step by step process for restarting the cycle and keeping relevant.

Filed Under: Innovation Tagged With: innovation, innovation process, member research, problem, relevancy, relevant, solution

August 6, 2015 By Amanda Kaiser

Member Strategy, Marketing and Innovation is not…

Member strategy, marketing and innovation are not what we think they are. Instead they really are….

Filed Under: Association Marketing, Association Strategy, Innovation, Marketing Tagged With: association strategy, change, innovation, marketing, member focused, member marketing, member problem, member problems, member-centric

July 28, 2015 By Amanda Kaiser

Two Kinds of Association Change

There are two kinds of changes we make in our associations. The first kind are innovative changes we make to meet our members’ current need and add more value to our offering. The second are changes that we are forced to make because the business is unsustainable. The first is proactive, the second is an […]

Filed Under: Association Strategy, Innovation Tagged With: change, cost-cutting, innovation, member benefits, member need, members, unstable, unsustainable

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