Sometimes we, association professionals, get so focused on the benefit we have to provide we forget about interactions with members that may matter more.
The producers of the TV show Cheers were on to something brilliant when they picked Where Everybody Knows Your Name as the show’s theme song. Sometimes you want to go Where everybody knows your name, and they’re always glad you came. You wanna be where you can see, our troubles are all the same You […]
Members feel they don’t belong when: They are not welcomed There is no badge for them at registration Their name, title, company or contact information is incorrect Everyone seems to already know each other but they don’t know anyone They can’t find resources applicable to their problem or goals A staff member or other member […]