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October 2, 2013 By Amanda Kaiser

Pricing is difficult!

Pricing products, services and memberships is hard, really hard. We agonize about these decisions. It it too cheap? Are sales down because it is too expensive? Are we giving it away? Will anyone buy it because it seems like a fortune? The formula for perfect pricing however is easy: Price is less than the value […]

Filed Under: Attracting Customers, Avoiding Business Problems, Customer Insights, Making Good Decisions Tagged With: developing a price, membership models, price, pricing, pricing membership, pricing products, pricing services

September 18, 2013 By Amanda Kaiser

Are Your Email Marketing Campaigns Compliant With The Law?

Here’s a guest post that I co-authored with Brian Slough, associate with Norris McLaughlin & Marcus for the Lehigh Valley Legal Blog: Electronic marketing campaigns, whether through email or social media, are an important tool for your business.  These campaigns can be vital in establishing, expanding, or maintaining your company’s public profile.  In today’s digital world, […]

Filed Under: Avoiding Business Problems Tagged With: CAN-SPAM, complience, email campaigns, email marketing, email messaging, email usage, legal issues

September 11, 2013 By Amanda Kaiser

Peer Pressure

Think we are too old for peer pressure? I did until a near-miss yesterday made me reexamine this issue. I was driving a car full of people to a fun outdoor event. A city bus stopped at a bus stop in front of me and the guy in back of me started beeping and gesturing […]

Filed Under: Avoiding Business Problems Tagged With: advocate, decisions, influence

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