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March 13, 2014 By Amanda Kaiser

Why Long-term Planning Is So Hard

Dan Ariely says that humans are not wired for long-term thinking. In other words the desire to satisfy a immediate want will often outweigh a long-term goal (ice-cream cone now vs. weight loss or new jacket now vs. saving money).  Think of the times you put off a meeting or a project for a few […]

Filed Under: Association Strategy, Attracting Customers Tagged With: crisis, focus, future, long-term planning, planning, strategy, tactics

November 13, 2013 By Amanda Kaiser

Your Association Is Not Working On The Things That Will Improve Member Value

We try to deliver more member value. It seems like we are making great headway because the staff feels excessively busy. There are a few massive initiatives on the docket. The board is excited. But what our members see is business as usual. They see the same annual conference, the same webinars and the same […]

Filed Under: Attracting Customers, Delighting Customers Tagged With: innovation, member benefits, member engagement, member experience, member organizations, member service, member value, membership

October 30, 2013 By Amanda Kaiser

Customer Buying Cycle

Here’s an interesting idea for every marketer featured on the Twist Image Podcast on the idea that potential customers and members are always in one of three stages of the buying cycle and 90% of the time marketers are focused on only one of the three. Broadly  Avinash Kaushik, Digital Marketing Evangelist for Google, describes the three stages […]

Filed Under: Attracting Customers, Delighting Customers, Developing Solutions, Marketing Ideas Tagged With: buying cycle, content strategy, potential customers, purchase cycle

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