Dan Ariely says that humans are not wired for long-term thinking. In other words the desire to satisfy a immediate want will often outweigh a long-term goal (ice-cream cone now vs. weight loss or new jacket now vs. saving money). Think of the times you put off a meeting or a project for a few […]
Your Association Is Not Working On The Things That Will Improve Member Value
We try to deliver more member value. It seems like we are making great headway because the staff feels excessively busy. There are a few massive initiatives on the docket. The board is excited. But what our members see is business as usual. They see the same annual conference, the same webinars and the same […]
Customer Buying Cycle
Here’s an interesting idea for every marketer featured on the Twist Image Podcast on the idea that potential customers and members are always in one of three stages of the buying cycle and 90% of the time marketers are focused on only one of the three. Broadly Avinash Kaushik, Digital Marketing Evangelist for Google, describes the three stages […]
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