Related: The evolution of member service for associations Which story are you telling? The problems we solve for association members
You are searching for problems. Your member’s problems that is. What are your member’s problems? Because that’s where your opportunity lays. Related: How do associations attract younger members? 2 Member trends hurting associations Association storytelling is different marketing
Associations with members who experience a strong AVTP have more engaged members for the duration of the memberships.