There are 3 reasons why younger members are not joining our association. Fortunately we can overcome these three reasons we just need member insight and a path.
If we could articulate one goal that as an industry we would pursue to strengthen our associations AND help our members more, what would it be?
Many associations get into the cycle of optimizing. Optimizing is improving on the solutions to problems we’ve already solved. Optimizing is necessary but not to the exclusion of innovating.