These radical association changes catch our eye every time someone dares to make the move: Paid membership to free membership (Alliance for Women in Media) Traditional advertising to personal contact and social media (Girl Scouts of America) Stay small vs. grow big (Natural Products Association) Content creation to content curation (article by @joerominiecki) Do these […]
We talk a lot about how to serve our members better. What if we started from a different point and talked about what we need to do to help our members succeed?
Being busy gets in the way of what is important. It seems our human tendency is to keep adding more, making things harder and more time consuming. How much time do we spend on the things that will drive our association and delight our members? How much time is spent on strategy, innovation and marketing? […]