Dan Ariely says that humans are not wired for long-term thinking. In other words the desire to satisfy a immediate want will often outweigh a long-term goal (ice-cream cone now vs. weight loss or new jacket now vs. saving money). Think of the times you put off a meeting or a project for a few […]
These radical association changes catch our eye every time someone dares to make the move: Paid membership to free membership (Alliance for Women in Media) Traditional advertising to personal contact and social media (Girl Scouts of America) Stay small vs. grow big (Natural Products Association) Content creation to content curation (article by @joerominiecki) Do these […]
We talk a lot about how to serve our members better. What if we started from a different point and talked about what we need to do to help our members succeed?