Related: Innovation is good for your staff How is your risk-meter calibrated? Are you taking a big risk or does it just feel that way?
When we think about association value we tend to think about dollars and cents. Is membership worth $400? Is the conference with travel worth $5,000? That benchmarking report, is it worth $500? Our members are not only counting pennies. They are also very protective of their time. Is it worth my time and attention to […]
When did you learn that you couldn’t trust many corporations or bureaucracies? For me, I’m sure, it was a combination of things including bad customer service, poorly conceived marketing schemes and high pressure sales. But I do distinctly remember the first time I realized that buyer beware was true. In my early twenties I had […]