Related: But we are not TED Does your board have enough empathy? Your association is not working on the things that will improve member value
Related: Innovation is good for your staff How is your risk-meter calibrated? Are you taking a big risk or does it just feel that way?
When we think about association value we tend to think about dollars and cents. Is membership worth $400? Is the conference with travel worth $5,000? That benchmarking report, is it worth $500? Our members are not only counting pennies. They are also very protective of their time. Is it worth my time and attention to […]