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March 31, 2015 By Amanda Kaiser

Community: An Untapped Opportunity for Associations

Love, sex and marriage were all covered, as promised in an interview between Helen Fisher, a human behavior researcher, and Krista Tippet, host of the popular On Being podcast, but while those three sensational topics were interesting so was the conversation about community. Specifically the profound changes in the average american’s experience of community. For thousands […]

Filed Under: Association Relevancy, Association Strategy, Member Experience Tagged With: community, help, learning, love, mentoring, online community, reception, safe, support, teaching, tribe, welcome

March 26, 2015 By Amanda Kaiser

5 More Things Exceptional Associations Do

Related: The evolution of member service for associations Which story are you telling? The problems we solve for association members

Filed Under: Association Strategy, Association Value Tagged With: association, connect, creating a member experience, generous, member experience, members, proactive, problem-solve, relationship

March 24, 2015 By Amanda Kaiser

We Choose What Kind of Association We Want to Be

We can choose: fact-based marketing or brand stories that connect. handing out bags and badges or a warm welcome at our conference. to obsess about the top benefits members love now or we can start learning about emerging problems and work to solve those problems. sending an invoice as a renewal notice or fun, clever, […]

Filed Under: Association Strategy Tagged With: association strategy, conference, first impressions, generous, member experience, member service, problem solving, storytelling

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