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Most association marketing doesn’t link our member’s problem with the association’s solution. We market our advocacy, conference, research and journals while our members are trying to solve their problems. They are new-to-the-profession or new-to-the-industry or a new manager or newly jobless or a new director or starting a business or hiring or starting a new […]
Advertisements are full of lies. Corporations can’t be trusted. Bureaucracy has no soul. Buyer beware. All of these are massive generalities of course…. except there is the ring of truth. Yes, some organization staff teams have a conscious. Some processes breed excellence. Some seek to over deliver. But many times, most times we still are […]