Someone joins and they never use any of the benefits. It boggles the mind! Why would they spend the money to join and not even use what they paid for? When we think of why members join we think of the benefits list and all the intangibles we know they are getting. What we don’t […]
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May the wind be the only product in your hair. Take a twirl through Harley Davidson’s print ads (Google: Images for Harley Davidson print ads) to see what they are really marketing. Harley sells motorcycles but they market experiences, a world view and a very strong identity that their customers aspire to. They tell the […]