Why blunders happen in associations and what to do about the inevitable blunders we are bound to make.
If an association’s rebranding initiative focuses on name, tagline and look it is not going nearly far enough.
When do you make member research a priority? When you are stuck. When the not knowing the answer to a question is holding your organization back. — Amanda Kaiser The best nonprofit or association rebranding projects (and other larger marketing, strategy and innovation projects) start with member, donor or community research. This is the […]