Err on the side of making more introductions more often.
New ways to organize around member interests.
We have been changing, but see only small incremental results. What gives?!?
Help members with whatever makes them feel alone.
Before you make a single ask, you have to build up a lot of trust with members. Here is why:
How much time does staff get off after your association’s conference?
Is your association deficient? No, it is a star on the rise!
What we think members should do might be different from what they need to do.
We have to show members that the association is worth their time. Here is how.