Don’t focus on the generations instead, solve for the environment.
Try segmenting your members by mindset.
Are your metrics hurting engagement rather than boosting it?
Our measurements do not capture member’s experiences.
The associations that distinguish themselves in 2020 and beyond are the organizations that deliver great member experiences.
Prepare for a great 2020 by asking yourself these questions.
See you in 2020!
The first 5 things I would do to create a super engaging member organization.
Both paths hurt member engagement, better to take a third, less-traveled path.