Should associations be in the business of offering a free membership?
The solution you jump to might not fix the real problem.
CEOs who want to increase member engagement can start with three fundamental building blocks.
There is a gap of understanding between the association and every one of your members.
Do new members know the set of social norms particular to your members?
Sometimes the things we cannot measure matter most to members…
(And to your good brand name?)
An underused, but effective way to motivate members.
This goal drives everything else at your association.