I recently visited the bathroom in an upscale grocery store and GACK! It was dirty. Paper and water were everywhere. The plastic toilet paper covers were broken or missing and there were no paper towels. As I cruised the rest of the store, I found myself being hypersensitive about empty shelves for some of my […]
Burned by Marketing
I recently asked a small business owner what his number one marketing problem was. He said “I don’t do marketing. I’ve been burned”. When I asked what he meant he said advertising cost a lot and he didn’t see any results. I hear that a lot. In addition some small business owners say that when […]
Why You Do What You Do
People get excited about why you do what you do, not what you do. And most companies market what they do. So if you can clearly explain why you do what you do you’ll be far ahead. Consider this example for a chiropractic practice. A “what” statement: We specialize in gentle spinal adjustments (this statement […]
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