Flat copy can leave members feeling blah. Try playing with your messages to make them, well, more playful.
No Time to Practice, No Time to Be Perfect
When we let our members know that we are trying something for the first time, and we are experimenting on their behalf, they usually will be more willing to accept the inevitable bumps along the way.
Members Want More Meaning
There may be ways to plus up the meaning for members in everything you provide.