The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Is behavioral data continually monitored? Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing.
But member insights are hard to come by. Each time we ask for feedback or conduct a survey, we have to trade in some engagement goodwill. Why? Because survey fatigue is real. You may have noticed that fewer members are answering your surveys. Members are busy, and likely they will continue getting busier in the future.
You still need strategic member insights, but your members are too busy to participate. What do you do? We have an exciting new option for you!
My company, Kaiser Insights LLC, has teamed up with Matchbox Virtual Media to create a new qualitative member research methodology. Built on Matchboxes’ virtual conference framework, we curate conversations that matter among members by gently moderating the participant chat. Once the program has concluded, we then painstakingly analyze the results deriving the meaning you need to take action.
We designed this methodology to help you:
- Discover and understand future trends.
- Learn about issues where your membership is divided.
- Dive deep on seemingly unsolvable challenges facing an industry or profession.
- Find out where the barriers in understanding are for members as they learn about a new process, skill, or technology.
We can help you provide a wonderfully engaging experience for your members while at the same time getting the member insights you need.
Start by learning more about new virtual conferences that work by attending, guess what? A virtual conference! In just a little over an hour, you will experience this new truly interactive format, learn how to make money, and get tips for starting conversations that matter. Join me, the great folks at Matchbox, and super insightful speakers, February 4th, at 1 PM EST.