My family moved to a new town a year ago. Right away, I noticed something different about my local post office. I love going there. Does that statement sound odd to you? In my experience, post offices are, mostly average. Staff members are efficient. I can count on my mail being delivered roughly every day around the same time. The facilities are clean and well lit. Trips to the post office are generally not all that memorable.
My new post office, on the other hand, makes me happy. The ladies running it are super friendly. They chat and laugh and have a good time. During my last trip, the clerk waiting on me noticed a spot on a package that I didn’t secure with tape. Fearing it could tear, she added another strip. While she was doing this, a patron came in with a Christmas gift for the office. I’m not the only one who is happier after a visit to this post office.
The staff at this branch is not required to provide this level of care. Their budget is no more than the post office down the street. They offer the same value as every other post office in our area. What sets them apart is experience. I love my new post office because going there is a great experience.
If my post office were an association, their members would be more engaged than the members at the association down the street. Kindness, care, and generosity will distinguish the associations of the future.
- Associations model good behaviors
- Going beyond member expectations
- We need more introductions in associations