Contrast the long, boring emails with short, fun emails that are a delight to read. A colleague of mine writes what I would characterize as sunny, funny emails. When I see her name appear in my inbox, I eagerly open her message first.
Bet you can’t guess which type of email gets read more often? You guessed it! Sunny and funny wins over long and boring every time. Like you and me, your members want to read sunny and funny emails too.
What are the benefits of sunny and funny emails? They,
- Get read.
- Are easily remembered.
- Drive more action.
At this point, you may be wondering if there is a framework for emails like this. You are in luck! There is.
The 4-Step Framework for Sunny, Funny Emails
- Identify a problem your members are having
- Explain why they will benefit from the association’s solution (i.e., their colleagues use it, it works, it is easy, etc.)
- Link to the solution
- Sprinkle in some fun, friendly, familiar words, and ta-da!
When you see that members are not opening the emails you are sending, try the sunny and funny framework.